Social Media Case Study: Rajdhani Restaurant's World Vegetarian Day Campaign

Brand Name:

Rajdhani - Ek Khandani Parampara

Agency Name:

GoZoop

Campaign:

Overview:

• Online promotion of ‘World Vegetarian Day’.
• An application was designed considering famous Rajdhani Thali dishes & had asked our fans/followers to add their flavour to them. (Timeframe - 3 Days )
• Twitter contest was conducted to promote the offer at Rajdhani Thali. (Timeframe - 9 hours )
• Posting strategy was developed in order to promote ‘World Vegetarian day’ & the contest. (Timeframe - 3 days )
• The offer was listed on food review websites such as burrp.com, zomato.com, timescity.com, buzzintown.com, etc.

Positioning Strategy:

• 3 Posts were used to promote VEGETARIANISM for 3 days before World Vegetarian Day.
• These posts were Rajdhani Thali’s branded posts.
• The comments received where in support to the day.

Results:

• Facebook: The contest helped to generate a buzz about World Vegetarian Day.
• The fans were asking about offers on this day. (1st October, 2012)
• New followers on Twitter.
• Good brand exposure on social media covering PR websites.
• The offerreached out to the audience.
• A curiosity was observed among the fans of Facebook. The offer was announced 1 day before ‘World Vegetarian Day’.