Brands seize the opportunity to get creative with World Emoji Day brand posts - some quirky, some straight, and some with contests.
Celebrated annually since 2014, World Emoji Day is a global celebration of emojis. Emoji’s that have transgressed in great ways from the realms of texting to advertising and marketing to having its own official day. Emojis have the power to inform you of someone's mood without words, and brands bank on this trait of emoticons with World Emoji Day brand posts.
For instance, Akshay Kumar’s Mission Mangal got its own locale on the microblogging site. To escalate its branding Mother Dairy Ice Creams came up with the idea of how “one scoop is not enough” through their emoji creation.
World Health Organisation also had its input where it ran the thought of not leaving anyone behind with the # HealthForAll. UN Women, on the other hand, ran a segment of how equality and inequality should be represented through emojis. Some creative culmination included equal pay for men and women, universal love and use of emojis to crack the stigma against periods.
Bajaj Allianz Life had a different approach where it asked people to talk about life goals using only emojis. McCafe spoke about how a person unable to concentrate should opt for McCafe through creative usage of emojis.
Dominos, on the other hand, developed a very interesting approach which tests your emoji game. It asks to match the correct emoji with the pizza, the aftermath resulting in offers up to 40%.
Inflammable articles are dangerous. They may cause fire in train and set many lives in danger. If you find anyone travelling with inflammable articles, kindly report to the All India Security Helpline Number – 182. #TicketToSuraksha#WorldEmojiDaypic.twitter.com/MQFdBHSTKt
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