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The Pulse Magazine

Abhijat Bharadwaj, CCO, Dentsu Creative Isobar The Pulse Magazine

Why we keep missing the laugh track at Cannes

Abhijat Bharadwaj, CCO, Dentsu Creative Isobar, discusses why India keeps missing the mark at Cannes by watering down its humour for global juries — and why we must embrace the raw, local chaos of everyday Indian comedy.

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