Interviews
The architect of curiosity: Harsh Kapadia’s blueprint for Grey India
BIBA allocates its highest visibility and 40-45% of spends to festive months
You can’t grow categories without emotion: Mars Petcare’s Ayesha Huda
Lessons in creativity and brand-building from Hyper Connect’s Kiran Khadke
Libas plans hyperlocal push, increases festive spend to 18-20% of revenue
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