Interviews

HoABL’s Saurabh Jain on how 2025 pushed real estate marketing into digital-first discovery

In this interview, CMO Saurabh Jain reflects on how 2025 reshaped real estate marketing, touching on digital-first discovery, rising media costs, trust-led category building in land, the role of quick commerce and celebrity associations, and the shift from urgency-driven selling to education-led decision-making.