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Advertisers must navigate the fine line between using consumer data for personalization & respecting user privacy: Harsh Shah, Wunderman Thompson Interviews

Advertisers must navigate the fine line between using consumer data for personalization & respecting user privacy: Harsh Shah, Wunderman Thompson

Harsh Shah of Wunderman Thompson South Asia, who was also a part of the 30 under 30 jury recently, provides us with insights into the emerging trends in the usage of AI that can be leveraged by advertisers while keeping personalization and data privacy in mind.

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