Interviews

efe Interviews

The Pant Project’s Sukita Tapadia on why reaching the right audience is more important than going viral

CMO Sukita Tapadia discusses The Pant Project's marketing journey, from viral campaigns that played on a famous surname to the strategic nuts and bolts of thriving in the challenging D2C space and the art of making comfort a compelling narrative.

By Harshal Thakur
Jun 02, 2025 10:00 IST 10 Min read
Youri Guerassimov Interviews
Learning boundaries from French advertising culture with Youri Guerassimov
By Shamita Islur & Karuna Sharma
May 26, 2025 15:02 IST 7 Min read
Amitesh Rao Interviews
Good creative work creates real impact: Amitesh Rao
By Karuna Sharma
May 26, 2025 09:41 IST 8 Min read
Namrata Thakker Interviews
Namrata Thakker Shah on why PR & communications are undervalued in the marketing ecosystem
By Karuna Sharma
May 23, 2025 12:07 IST 5 Min read
fefd Interviews
A new brand with 30% awareness might see a 10% uplift with just a 1Cr spend in IPL: Hansa Research's Sandeep Ranade
By Harshal Thakur
May 14, 2025 15:05 IST 7 Min read
Vishal Vyas Interviews
Sometimes brands don't realise the language has changed until they notice a disconnect: Skore’s Vishal Vyas
By Harshal Thakur
Apr 30, 2025 13:00 IST 9 Min read
Tara Kapur Interviews
Assertiveness in women is often misunderstood: Tara Kapur
By Karuna Sharma
Apr 25, 2025 10:28 IST 9 Min read
Mayuri Saikia on Dell Interviews
Mayuri Saikia on Dell's human-centric approach to marketing AI
By Shamita Islur
Apr 16, 2025 15:53 IST 9 Min read
Binda Dey KKR Interviews
Korbo, Lorbo, Jeetbo: Binda Dey on the marketing legacy of KKR
By Pranali Tawte
Apr 15, 2025 14:50 IST 9 Min read
rh Interviews
By the end of this year, Q-com could contribute sales on par with E-com: Ragini Hariharan of Himalaya Wellness
By Harshal Thakur
Apr 11, 2025 18:46 IST 13 Min read
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