Interviews

Interviews

I wish someone had told me earlier that it’s okay to assert yourself: Niti Kumar of Starcom

Niti Kumar, COO, Starcom, offers an insider’s perspective on what it takes to thrive in media today. She discusses the future of advertising in an AI-driven world, the hidden biases that still persist in boardrooms, and why women must stop waiting for opportunities and start asking for them.

By Harshal Thakur

Mar 12, 2025 10:00 IST logo

7 Min read

Maruti Suzuki’s marketing strategy

From ‘spray and pray' to AI-powered omnichannel experience: Partho Banerjee on Maruti Suzuki’s marketing strategy

By Shamita Islur

Mar 06, 2025 14:25 IST logo

8 Min read

Vidushi Goyal CMO

Women are stepping into leadership roles, but there’s still work to do: Vidushi Goyal

By Sneha Medda

Mar 05, 2025 11:14 IST logo

6 Min read

Consistently discussing the same issue is far more valuable than launching one big campaign: Carmesi’s Zinia Bhattacharya

By Harshal Thakur

Feb 20, 2025 10:51 IST logo

10 Min read

Wavemaker’s Sairam Ranganathan

Consumers are more likely to share data when brands offer value-driven experiences: Wavemaker’s Sairam Ranganathan

By Shamita Islur

Feb 07, 2025 14:44 IST logo

12 Min read

Understanding 10 years of food talent business with Rashmi Raisinghani of Bridge The Gap Works

By Harshal Thakur

Feb 03, 2025 12:00 IST logo

9 Min read

Mahindra Holidays' Pratik Mazumder

Pratik Mazumder on the rise of domestic travel and tech-driven services

By Shamita Islur

Jan 30, 2025 13:38 IST logo

7 Min read

Kotak Life’s Ashish Nair

Trust must be paired with convenience for life insurance customers: Kotak Life’s Ashish Nair

By Shamita Islur

Jan 27, 2025 12:51 IST logo

13 Min read

The Leela Group's Shweta Jain

The Leela Group’s Shweta Jain on marketing during the wedding season

By Shamita Islur

Jan 24, 2025 12:13 IST logo

12 Min read

Bash on, regardless: Vikram Sakhuja on life lessons and leadership

By Karuna Sharma

Jan 16, 2025 09:54 IST logo

6 Min read