Interviews

fefd Interviews

A new brand with 30% awareness might see a 10% uplift with just a 1Cr spend in IPL: Hansa Research's Sandeep Ranade

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting the voluminous rulebook of brand engagement in an increasingly fragmented and noisy media universe.

By Harshal Thakur
May 14, 2025 15:05 IST 7 Min read
Vishal Vyas Interviews
Sometimes brands don't realise the language has changed until they notice a disconnect: Skore’s Vishal Vyas
By Harshal Thakur
Apr 30, 2025 13:00 IST 9 Min read
Tara Kapur Interviews
Assertiveness in women is often misunderstood: Tara Kapur
By Karuna Sharma
Apr 25, 2025 10:28 IST 9 Min read
Mayuri Saikia on Dell Interviews
Mayuri Saikia on Dell's human-centric approach to marketing AI
By Shamita Islur
Apr 16, 2025 15:53 IST 9 Min read
Binda Dey KKR Interviews
Korbo, Lorbo, Jeetbo: Binda Dey on the marketing legacy of KKR
By Pranali Tawte
Apr 15, 2025 14:50 IST 9 Min read
rh Interviews
By the end of this year, Q-com could contribute sales on par with E-com: Ragini Hariharan of Himalaya Wellness
By Harshal Thakur
Apr 11, 2025 18:46 IST 13 Min read
Anuja Trivedi Shemaroo Entertainment Interviews
Organisations must acknowledge bias and actively address it to drive inclusivity: Anuja Trivedi, Shemaroo Entertainment
By Shamita Islur
Apr 10, 2025 16:19 IST 11 Min read
Sunder Balasubramanian Interviews
Sunder Balasubramanian on Myntra Fwd’s Gen Z marketing playbook
By Sneha Medda
Apr 04, 2025 10:00 IST 8 Min read
ICICI Lombard’s Sheena Kapoor Interviews
ICICI Lombard’s Sheena Kapoor on capturing Gen Z attention in a cluttered insurance market
By Shamita Islur
Apr 01, 2025 16:46 IST 12 Min read
Hyatt’s Deepa Krishnan Interviews
When women see other women in leadership positions, it provides inspiration and validation: Hyatt’s Deepa Krishnan
By Shamita Islur
Mar 27, 2025 12:27 IST 13 Min read
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