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As People Before meme posts create waves on social media, brands too jump in, taking a humorous take on their own features.
Participating in a meme trend helps a brand add a dimension of fun to its social media presence and strategy. Recently, the People Before meme trend went viral in the world of memers. While it is not as common for brands to leverage meme trends, it was interesting how they participated in this one.
One of the pointers to keep in mind is how they got a chance to highlight their legacy and relevance. Some even used the trend to put forth narratives that are relevant to their field of work and industry.
The creatives put forth by the brands can be seen as a sign of how meme trends are likely to gain traction in content plans — as much as trending formats, if not more.
Set Wet
Hair Gel was invented with #SetWet.
— Set Wet (@SetWetIndia) October 30, 2019
People in 1998 before Set Wet.
Credits: Gunda pic.twitter.com/3u2ADvcchq
Star Sports
View this post on InstagramDRS was introduced in 2008. Decisions before that:
A post shared by Star Sports India (@starsportsindia) on
ixigo
Magicbricks
Swiggy India
View this post on InstagramAap jis number se sampark karna chahte hai woh iss samay uplabdh nahi hai.
A post shared by Swiggy (@swiggyindia) on
Also Read: #RahulBoseMoment gives brands lot to talk about
Policy Bazaar
Now Chicken
View this post on InstagramA post shared by Now Chicken (@nowchicken) on
Furlenco
View this post on InstagramHi, I'm a table. And you are? ? #LiveBetterNow
A post shared by Furlenco (@furlenco) on
Viu India
Bajaj Allianz
View this post on InstagramA post shared by Bajaj Allianz General (@bajajallianzgeneral) on
Apsara Ice Creams
Also Read: Moment Marketing – is the wave really delivering?
Astro Park
View this post on InstagramA post shared by Astro Park (@astro_park) on
Fevicol
View this post on InstagramBringing people together, since forever! #MazbootJod Follow us on Twitter for more.
A post shared by Fevicol (@fevicolkajod) on
If you are planning to participate in the People Before trend, do loop us in at content@socialsamosa.com. We would love to add to this list!