The Pink Ball Test has entered the marketing arena with brand posts and topical creatives.
The test has generated a large load of conversations. And, the Pink Ball Test brand posts are cashing on this trend.
India's first #PinkBallTest is undergoing right now to experiment with the pink ball for better visibility during a Day-Night match. The popularity of this sport has always been evident. And conversations around this test generated a high-chatter period and formed a topical trend.
Prega News won this topical trend with a straight-six. Britannia plays with its iconic traits. Durex used the momentum to introduce a new flavor, Manforce throws a double entendre. Jio Cinema, Milkbasket, Royal Green Spirits & Dunzo tapped the 'Day & Night' element.
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