/socialsamosa/media/post_banners/XHv3TV93niP62td1Zbyd.jpg)
Prime Minister Narendra Modi's announcement around lockdown extension causes a flurry of topical content and brand posts online.
This Tuesday morning, Indians woke up to the knowledge of the nation-wide lockdown being extended to May 3. It is quite possible that along with millions of people listening in to Prime Minister Narendra Modi, brand creative teams too sat hooked to every word uttered. The announcement was bound to ignite online conversations, and every sentence was a possible content peg. They were quick to act. The extension was swiftly dubbed Lockdown 2.0 as brands started dishing out topical posts.
The idea of staying at home is safe for all was a popular concept among these brand posts, a close second being the romanticisation of staying in bed for a little while longer. As expected, the latter was leveraged by sexual wellness product brands like Durex and Manforce. The security aspect was aptly put forth by Fevicol with a wordplay on strong doors.
Tinder was able to create a slider post of two frames. The word extension was broken into two parts with a focus on the word 'ex' — making it relevant to Tinder's quirky brand communication.
Another interesting use of copy to communicate was by Nykaa Man. The brand was able to highlight 'teen may' — explaining how it is important to stay quarantined till then.
Fevicol
View this post on InstagramDoor-i banaye rakhna mat bhoolna #FevicolKaJod #MazbootJod #StayHome #StaySafe
A post shared by Fevicol (@fevicolkajod) on
Manforce
View this post on InstagramAn extension to the moans. #ExtendedLockdown
A post shared by Manforce Condoms (@manforceindia) on
Grofers
ixigo
View this post on InstagramA post shared by ixigo (@ixigo) on
Durex India
View this post on InstagramA post shared by Durex India (@durex.india) on
Also Read: #9PM9Minutes brand posts express solidarity
Nykaa Man
Acko General Insurance
View this post on InstagramA post shared by Acko General Insurance (@ackoinsurance) on
Skybags
Tinder India
View this post on InstagramPSA do not text your exes fam, this too shall pass ?
A post shared by Tinder India (@tinder_india) on
The Quad by BLR
View this post on InstagramA post shared by The Quad by BLR (@thequadbyblr) on
If you have come across a lockdown extension topical posts you feel should be on this list, please write to us at content@socialsamosa.com.