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KL Rahul's lightning-fast stumping, the #GayleStorm, and the intense double super over between Kings XI Punjab and Mumbai Indians was finished with the topical moment being leveraged for brand creatives.
IPL is being widely talked about for raining super overs, dicey turn of events in matches, fast deliveries, and high scores. The topical waves created by moments like the double super over have been frequently used advantageously.
While few brands partake in fan conversations almost like discussing the game or cheering, few also bowl in product integrations.
This year's IPL is observing more kinds of commercialization apart from the routine sponsorships, brand collaborations, and IPL-themed campaigns. High moments of the match are also being tapped by brands to stir conversations.
The super over lies among more of such moments such as Rahul Tewatia's innings, Nortje's delivery, and many more.
Also Read:A close look at IPL 2020 Campaigns filling the advertising arena
Kings XI Punjab
View this post on InstagramWhat a match eh, @tinder_india? ? #SaddaPunjab #IPL2020 #KXIP #MIvKXIP
A post shared by Kings XI Punjab (@kxipofficial) on
Cricbuzz
View this post on Instagram? ?? . . . . #ipl #ipl2020 #kxip #mi #superover
A post shared by Cricbuzz (@cricbuzzofficial) on
MobiKwik
Paytm
Great Punjab NX
InCred
Candyman Fantastik
If we have missed out on any of your favorite double super over brand creatives that have not made it to the list, write to us at content@socilsamosa.com or let us know in the comments below.