Parcos introduces beauty influencer awards 2022 to celebrate the work of creators  

With Parcos Beauty Influencer Awards, the brand gears up to laud the influencers for exemplary work through 3-tiered judging criteria audited by Ernst & Young and evaluated by an esteemed jury of industry leaders from the fashion, beauty, and lifestyle industry. 

Parcos has announced Parcos Beauty Influencer Awards 2022 to celebrate the work of beauty influencers in India. In partnership with Baccarose that includes Shiseido Group, L’oreal, Puig, Interparfums, amongst others, #ParcosBeautyInfluencersAwards aims to bring a platform to nurture, recognize, and celebrate the meaningful impact of the growing community while bringing them to the notice of other international brands.

Audited by Ernst & Young LLP, the jury would comprise illustrious and experienced people from the fashion, beauty, and luxury industry in India. An eminent panel of jury members that include: 

• Narendra Kumar (Fashion Designer)  
• Jatin Kampani (Ace Fashion Photographer)   
• Clint Fernandes (Celebrity Make-up Artist)  
• Dr. Harshna Bijlani (Celebrity Skin Expert)  
• Anees Muss (Celebrity Hairstylist)  
• Kamna Malik (Director of Content & Editor, ELLE India)  

 As the official ‘Process Advisors’, Ernst & Young LLP’ have defined a three-stage evaluation process to ensure fairness and transparency in the proceedings: 

• Due diligence of applications based on the defined eligibility criteria  
• Evaluation of the entries by an independent panel of experts based on pre-defined parameters to determine the finalists   
• Presentation by finalists to an independent well-known Jury to determine the winner followed by public voting.  

Following the above process, the entries will be scrutinized through a customized digital tool.

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Villoo Daji, Group Marketing Head, Baccarose Perfume and Beauty Products Pvt. Ltd., said, “Parcos has pioneered and grown Luxury Beauty in India over the last 20 years. Beauty is personal and influencers understand their audiences’ needs to craft their own, authentic yet realistic definition of beauty. Influencers form the core of popular consumer segments in marketing across categories and act as new-age beauty gurus for millennials and generation Z. Our aim, at Parcos, is to empower this community of influencers that powers our brands. We, at Parcos, are committed to developing and growing the beauty category in India and we will do this through collaborations, curations, and community building. The Parcos Beauty Influencer Awards 2022 is a step towards this.”

For the registration process, influencers will have to access the platform’s microsite . The Parcos Beauty Influencer Awards will gratify the creative and excellent work of influencers with 23 awards across 4 categories that include - Best in Class, Emerging Influencers, Platform & Category Influencers, and Creative Influencers. 

The final 23 winners will be awarded at the marquee event at St. Regis Mumbai on 24th March 2022.   

Further, the winners of the event will be inducted into the ‘Hall Of Fame’ and be associated with Parcos for a year-long partnership. This association will include masterclasses, workshops, and mentorship programs. They will also receive media coverage, which would include a campaign where winners will feature in a leading magazine.