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40 Under 40

World Cup will be a big needle mover for brands who want to make it big: Vaishali Verma, Initiative India Interviews

World Cup will be a big needle mover for brands who want to make it big: Vaishali Verma, Initiative India

As part of the Social Samosa 40 Under 40 Jury, Vaishali Verma, Initiative India shares insights on the trends shaping consumer behaviour, devising an effective media solution and how the festive and cricket season is set to shape the media industry.

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