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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Regional celebrities in GujaratExperts Speak

Who is powering Navratri’s brand boom in Gujarat?

When you think of Navratri, a star like Falguni Pathak pops up in your head. But Gujarat's festival economy has room for more than one star. We speak to experts on the regional stars that are quietly redefining brand power, once dominated by Falguni Pathak.

By Shamita Islur
Sep 30, 2025 09:00 IST 5 Min read
diversity checks in AIDecode
The urgent need for diversity checks in AI
By Shamita Islur
Sep 29, 2025 12:18 IST 6 Min read
Tribes and Medulla Capsule agencyMarketing Shorts
How healthcare marketing's experience gap created a new agency model for Capsule
By Shamita Islur
Sep 26, 2025 10:13 IST 7 Min read
Demon Slayer Infinity Castle marketingMovie Marketing
Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
By Shamita Islur
Sep 23, 2025 13:15 IST 7 Min read
influencer marketing during festive seasonExperts Speak
Influencer rate cards surge 15-30% as brands spend ₹700 crore this festive season
By Shamita Islur
Sep 22, 2025 09:00 IST 6 Min read
Q-com ad ratesExperts Speak
Q-com ad rates climb 20-30%, with festive slots nearing 40% spike
By Shamita Islur
Sep 17, 2025 09:00 IST 7 Min read
Perplexity’s CometDecode
Perplexity’s Comet and the challenge of building an AI-first browser
By Shamita Islur
Sep 15, 2025 11:35 IST 7 Min read
marketing international destinationsExperts Speak
Inside the strategies behind marketing international destinations to Indian travellers
By Shamita Islur
Sep 11, 2025 13:41 IST 8 Min read
Experiential marketingFestive Marketing Camp
Experiential marketing gains ground in festive season strategies
By Shamita Islur
Sep 09, 2025 21:43 IST 4 Min read
stand out in festive clutterFestive Marketing Camp
How brands can stand out in festive clutter without falling into generic storytelling
By Shamita Islur
Sep 09, 2025 17:46 IST 7 Min read
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