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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

real estate marketing adapted in 2025Experts Speak

When premium demand met media inflation: How real estate marketing adapted in 2025

From quick-commerce land listings to Instagram-led discovery and AI-driven personalisation, here’s how real estate marketing quietly reinvented itself under rising CPCs and changing buyer behaviour.

By Shamita Islur
Dec 23, 2025 09:00 IST 9 Min read
CTR drops as AI Overviews disrupt searchExperts Speak
Health and finance see up to 60% CTR drops as AI Overviews disrupt search
By Shamita Islur
Dec 22, 2025 09:01 IST 9 Min read
HoABL’s Saurabh JainInterviews
HoABL’s Saurabh Jain on how 2025 pushed real estate marketing into digital-first discovery
By Shamita Islur
Dec 22, 2025 09:00 IST 12 Min read
content acquisitions on India's streaming platformsExperts Speak
Build, buy or bet: What drives content acquisitions on India's streaming platforms
By Shamita Islur
Dec 15, 2025 12:52 IST 11 Min read
Snapdeal’s marketing Ishwar RVMarketing Shorts
Wedding-season demand and non-metro growth are shaping Snapdeal’s marketing play, says Ishwar RV
By Shamita Islur
Dec 11, 2025 09:00 IST 4 Min read
Chatterbox’s Raj MishraInterviews
The creator economy is still far from saturation: Chatterbox’s Raj Mishra
By Shamita Islur
Dec 10, 2025 11:28 IST 8 Min read
WPP Media’s Sairam Ranganathan and Karthik ShankarMarketing Shorts
WPP Media’s Sairam Ranganathan and Karthik Shankar on QCom’s rise and why brands built for speed will win 2026
By Shamita Islur
Dec 08, 2025 07:00 IST 7 Min read
Apple’s new ad filmCampaign Spot
Apple’s new ad film makes the case for accessibility through ordinary routines
By Shamita Islur
Dec 03, 2025 18:42 IST 2 Min read
end of DDB, FCB and MullenLoweExperts Speak
It’s like losing family: Ad veterans on the end of DDB, FCB and MullenLowe
By Shamita Islur
Dec 03, 2025 07:00 IST 10 Min read
ad agencies in 2026Experts Speak
After a year of mergers, the value test awaits ad agencies in 2026
By Shamita Islur
Dec 01, 2025 12:07 IST 7 Min read
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