/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
/socialsamosa/media/media_files/2025/12/31/10-2-2025-12-31-12-43-35.jpg)
Report
/socialsamosa/media/media_files/2026/01/29/fvc-2026-01-29-15-19-11.png)
/socialsamosa/media/media_files/2026/01/29/43-5-2026-01-29-14-59-41.jpg)
Ananya Panday emerges as the only female face in top 10 as celebrity-led TV ads hit 27%: Report
Jan 29, 2026
15:00
IST
3 Min read
/socialsamosa/media/media_files/2026/01/28/fi-2026-01-28-19-27-10.png)
/socialsamosa/media/media_files/2026/01/28/56-4-2026-01-28-15-50-16.jpg)
Discretionary spending intent falls from 58% in 2024 to 55% in 2026: Report
Jan 28, 2026
18:04
IST
3 Min read
/socialsamosa/media/media_files/2026/01/27/fi-2026-01-27-18-54-20.png)
Media & entertainment sees Rs 17.03 lakh mid-level pay amid OTT & digital growth: Report
Jan 27, 2026
19:01
IST
3 Min read
/socialsamosa/media/media_files/2026/01/23/15-5-2026-01-23-12-20-11.jpg)
/socialsamosa/media/media_files/2026/01/22/97-1-2026-01-22-19-05-23.jpg)
AI fuels gaming ads as creative output rises 25-30%, ad impressions up 20% in 2025: Report
Jan 22, 2026
19:10
IST
2 Min read
/socialsamosa/media/media_files/2026/01/22/96-1-2026-01-22-18-46-12.jpg)
Habit and price outweigh brand in essential commodity purchases: Report
Jan 22, 2026
19:06
IST
2 Min read
/socialsamosa/media/media_files/2026/01/21/106-2026-01-21-18-51-57.jpg)
Two-thirds of marketers expect AI to cause major disruption to consumer behaviour: Report
Jan 21, 2026
19:00
IST
2 Min read
/socialsamosa/media/media_files/2026/01/21/67-4-2026-01-21-17-03-44.jpg)
Christmas Day drives streaming to record 47.5% of TV viewing in December 2025: Report
Jan 21, 2026
17:19
IST
2 Min read