Report

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India to overtake China as largest SVOD market by 2030: Report

With 358 mn SVOD subscriptions, traditional TV revenues are set to fall $8.0 bn as linear ads and pay-TV decline, with China, Japan and India driving 70% of the drop.

By Social Samosa
Jan 06, 2026 18:44 IST 2 Min read
fi (69)Report
India’s research and insights industry grows 10.9% to Rs 29,008 Cr in FY 2025
By Social Samosa
Jan 06, 2026 12:53 IST 2 Min read
fi (62)Report
Marketers expect AI to become a core layer of marketing operations in 2026
By Social Samosa
Jan 05, 2026 18:59 IST 2 Min read
13 (1)Report
Creator-led promotions records Rs 250 crore in Indian film marketing in 2025: Report
By Social Samosa
Dec 31, 2025 13:42 IST 3 Min read
fi (19)Report
What Madison HiveMinds’ 2025 year-end note reveals about digital marketing
By Social Samosa
Dec 31, 2025 13:40 IST 2 Min read
65Report
Prepaid e-commerce orders rise to 41% as order volumes grow 13.5% YoY: Report
By Social Samosa
Dec 30, 2025 17:48 IST 2 Min read
73Report
43.5% tolerate ads during IPL while 17% say they make match less enjoyable: Report
By Social Samosa
Dec 29, 2025 17:35 IST 2 Min read
fi (7)Report
Action and thrillers accounted for over 54% of OTT viewership in 2025: Report
By Social Samosa
Dec 26, 2025 17:05 IST 3 Min read
15Report
Paramount jumps to 8.9% while Netflix records 8.3% TV share: Report
By Social Samosa
Dec 23, 2025 12:23 IST 2 Min read
55Report
77% buying processes involve AI where 40% buyers are heavy users: Report
By Social Samosa
Dec 22, 2025 15:10 IST 3 Min read
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