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Marketing Shorts

Breaking through World Cup clutter for Lay's, ft Pepsico India's Saumya Rathor Marketing Shorts

Breaking through World Cup clutter for Lay's, ft Pepsico India's Saumya Rathor

Saumya Rathor of Pepsico India shares insights into Lay’s marketing strategy with the release of the 'No Lay's, No Game' campaign that coincides with the festive and cricket season as the brand marks the return of cricketer MS Dhoni as the ambassador.

By Shamita Islur
Nov 09, 2023 19:21 IST 4 Min read
The primary goal of Livspace during the festive season is to boost brand visibility & recognition: Kartikeya Bhandari Marketing Shorts
The primary goal of Livspace during the festive season is to boost brand visibility & recognition: Kartikeya Bhandari
By Pranali Tawte
Nov 03, 2023 11:54 IST 3 Min read
Shashank Srivastava on how Maruti Suzuki is allocating 40% of ad spends to this festive season Marketing Shorts
Shashank Srivastava on how Maruti Suzuki is allocating 40% of ad spends to this festive season
By Pranali Tawte
Oct 25, 2023 14:37 IST 4 Min read
Uniqlo's Nidhi Rastogi on leveraging the festive craze for brand expansion Marketing Shorts
Uniqlo's Nidhi Rastogi on leveraging the festive craze for brand expansion
By Sneha Medda
Oct 06, 2023 13:32 IST 5 Min read
Samsonite's Pradnya Popade on crafting a marketing strategy that resonates durability Marketing Shorts
Samsonite's Pradnya Popade on crafting a marketing strategy that resonates durability
By Shamita Islur
Oct 05, 2023 11:31 IST 4 Min read
Nilesh Malani on how Polycab aims to connect with the youth following a futuristic revamp Marketing Shorts
Nilesh Malani on how Polycab aims to connect with the youth following a futuristic revamp
By Sneha Medda
Sep 21, 2023 17:48 IST 3 Min read
How colour ‘Red’ powered Eveready’s 100+ year journey in India Marketing Shorts
How colour ‘Red’ powered Eveready’s 100+ year journey in India
By Sneha Medda
Sep 14, 2023 13:31 IST 4 Min read
Vivek Srivatsa of TATA.ev on taking a turn towards sustainability with new brand identity Marketing Shorts
Vivek Srivatsa of TATA.ev on taking a turn towards sustainability with new brand identity
By Sneha Medda
Aug 31, 2023 15:25 IST 3 Min read
We want to make sure that we are serving a larger purpose in the world: Raja Rajamannar of Mastercard Marketing Shorts
We want to make sure that we are serving a larger purpose in the world: Raja Rajamannar of Mastercard
By Pranali Tawte
Aug 24, 2023 18:29 IST 6 Min read
Motorola’s Shivam Ranjan on making product innovation a central tenet of marketing  Marketing Shorts
Motorola’s Shivam Ranjan on making product innovation a central tenet of marketing 
By Shamita Islur
Aug 18, 2023 11:00 IST 11 Min read
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