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Social Throwback 2023: The year of monuments and CGI marketing

This year, the Gateway of India, Burj Khalifa, and other iconic spots became a part of brand communication. By using the power of CGI and OOH ads, brands took monument marketing a step ahead. Here's how brands used monuments to advertise in 2023.

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Sneha Medda
New Update
monuments and CGI

2023 has witnessed many changes in the advertising realm. Some new innovations mushroomed while other traditional mediums resurfaced. Monument marketing and CGI campaigns were two such mediums that flourished in the A&M landscape. 

When we think of monument marketing, Dubai’s Burj Khalifa stands out the most. Previously, many national as well as international brands have leveraged the iconic monument as a backdrop to market their products and garnered massive reach. This year, many Indian and global brands saw the potential of other iconic monuments and banked on the power of CGI to deliver their messages. 

The most memorable one out of the lot remains Barbie’s larger-than-life-sized OOH ad at Burj Khalifa. Some brands in India used the Gateway of India as a backdrop to reveal their new brand logos while some used it to create awareness around social issues. 

Globally, Burj Khalifa, Big Ben, and the Statue of Liberty became the go-to place where brand occupied their spots (some virtually; some IRL). Back home, the Taj Mahal, Bandra Worli sea link, and other iconic spots made it to the brand's wishlist. 

Here are some monument marketing and CGI campaigns of 2023 that we came across. 

Fae Beauty - Gateway of India 

 

Wacoal India - Gateway of India 

 

Baskin Robbins - Gateway of India 

 

WhatsApp - Gateway of India 

 

Netflix India X Archies - Gateway of India

 

Koffee with Karan - CSMT 

 

Loreal Paris - Gateway of India

 

Max Fashion - India Gate

 

Universal Pictures India - Gateway of India 

 

Milk Bikis - Bandra Worli sea link 

 

Ajio - Taj Mahal 

 

Dominos India - BMC head office 

 

Mankind Pharma - Burj Khalifa

 

JD Sports - Big Ben 

 

Barbie - Burj Khalifa 

 

Labella - Arc de Triomphe

 

Kiehls - Statue of Liberty 

 

Chelsea FC X Nike - Tower Bridge

 

Netflix Argentina X Sex Education - Obelisco de Buenos Aires

 

Onitsuka Tiger - Duomo

 

 

 

 

marketing gateway of india CGI Burj Khalifa monument