AMFI

Case Study: How AMFI used Onam traditions to simplify mutual fund concepts in Kerala

In its Onam campaign, AMFI leveraged Kerala’s iconic snake boat to transform the abstract concept of investing into a tangible journey, combining deep cultural integration, immersive experiential marketing, and direct audience participation.

By Social Samosa

Sep 15, 2025 09:01 IST logo

4 Min read

Industry Updates

AMFI calls for RFPs for ‘Mutual Funds Sahi Hai’ campaign

By Social Samosa

May 05, 2025 18:47 IST logo

1 Min read

Industry Updates

AMFI joins hands with Mirum India and WebEngage to elevate investor engagement

By Social Samosa

May 28, 2024 12:16 IST logo

2 Min read

Case Study: How AMFI leveraged IPL 2020 to create awareness around Mutual Funds investment

By Social Samosa

Nov 30, 2020 05:00 IST logo

13 Min read

Campaign Feature

Inside AMFI's Mutual Funds Sahi Hai: NS Venkatesh on Nurturing a BFSI IP

By Jagruti Verma

Apr 17, 2020 04:30 IST logo

11 Min read

Campaign Spot

Branded Content campaigns you need to take note of

By Paawan Sunam

Jun 13, 2019 06:02 IST logo

4 Min read

Content Marketing Case Study: How TVF created Yeh Meri Family to educate 90s kids about Mutual Funds Investment

By Social Samosa

Jan 07, 2019 03:27 IST logo

5 Min read