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bingo snacks

Gaurav Banerjee (53)Case Studies

Case Study: How Bingo! Tedhe Medhe used a viral reel and memes to capture youth culture online

This case study explores how Bingo! Tedhe Medhe, ITC’s snack brand, tapped into internet culture by turning a viral Instagram reel into a nationwide cultural moment.

By Social Samosa
logoOct 06, 2025 15:57 ISTlogo 6 Min read
Social Media Strategy Review: Bingo!Strategy Reviews
Social Media Strategy Review: Bingo!
By Bikram K. Singh
logoSep 05, 2013 08:44 ISTlogo 6 Min read
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