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Case Study: How Britannia's UGC campaign made 90K contestants pronounce 'croissant' correctly Case Studies

Case Study: How Britannia's UGC campaign made 90K contestants pronounce 'croissant' correctly

To build brand recall and promote its product, Britannia collaborated with Youngun to launch an internship titled 'Croissant Pronunciation Expert' on social media, reaching over 10 million users. Here's a case study on the campaign.

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