Advertisment

AI in marketing

Many marketing organisations lack strong first-party data to power their own AI engines: Kantar’s Puneet Avasthi Samosa Snippets

Many marketing organisations lack strong first-party data to power their own AI engines: Kantar’s Puneet Avasthi

Kantar’s recent AI findings reveal that 60% of organisations rarely use generative AI, despite its commercial promise. We speak to Puneet Avasthi of Kantar on the explanations behind the lag, how its capabilities in social media are enhancing consumer experiences and the trends.

By Shamita Islur
Apr 25, 2024 09:00 IST 5 Min read
How AI is pushing CMOs to collaborate with emerging tech roles Experts Speak
How AI is pushing CMOs to collaborate with emerging tech roles
By Shamita Islur
Oct 04, 2023 19:32 IST 7 Min read
Second Wave of AI Advertising: Experts decode the present & discuss the future Experts Speak
Second Wave of AI Advertising: Experts decode the present & discuss the future
By Shamita Islur
Jul 31, 2023 10:57 IST 10 Min read
#SMLive: How Generative AI redefines the role of humans in the A&M industry... SM Live
#SMLive: How Generative AI redefines the role of humans in the A&M industry...
By Shamita Islur
Jul 06, 2023 09:35 IST 4 Min read
#SMLive: Daksh Sharma on AI marketing beyond ChatGPT SM Live
#SMLive: Daksh Sharma on AI marketing beyond ChatGPT
By Pranali Tawte
Jul 03, 2023 12:05 IST 3 Min read
4 sessions that AI enthusiasts shouldn’t miss at #SMLive SM Live
4 sessions that AI enthusiasts shouldn’t miss at #SMLive
By Social Samosa
Jun 26, 2023 12:47 IST 3 Min read
Expert Speak: Is there a need for a ‘Made with AI’ tag for transparency? Experts Speak
Expert Speak: Is there a need for a ‘Made with AI’ tag for transparency?
By Shamita Islur
Jun 19, 2023 10:07 IST 11 Min read
The Early AI Adopters: Indian Brands embracing AI to stay ahead of the curve Topical Spot
The Early AI Adopters: Indian Brands embracing AI to stay ahead of the curve
By Shamita Islur
Jun 01, 2023 12:29 IST 9 Min read
Expert speak: How AI in advertising is an enabler rather than a threat Interviews
Expert speak: How AI in advertising is an enabler rather than a threat
By Shamita Islur
Apr 24, 2023 12:06 IST 8 Min read
Advertising team Vs AI: Borzo shows who makes better ads Report
Advertising team Vs AI: Borzo shows who makes better ads
By Social Samosa
Apr 03, 2023 06:03 IST 3 Min read
1 2 ... Next