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How Lay’s brought back its original Magic Masala flavour, all thanks to an influencer collaboration Samosa Snippets

How Lay’s brought back its original Magic Masala flavour, all thanks to an influencer collaboration

Viraj Sheth of Monk Entertainment shares the behind-the-scenes story of spontaneous collaboration between Lay's and influencer Zervaan Bunshah. 

By Social Samosa
Dec 11, 2023 15:00 IST 2 Min read
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