Social Media Case Study -The Bombay Store

The agency:

MindShift Interactive

MindShift Interactive is an Insightful Digital Outreach powerhouse that provides business with a data-centric approach towards achieving an impactful, innovative and, most of all, sustained Social Media presence.The Insights in this presentation are provided by MindShift Metrics, our social media research unit that helps businesses understand their consumers & engagement better.

MindShiftInteractive Private Limited is the parent company of MindShift Digital and MindShift Metrics, our Social Media Marketing Agency and Social Media Research Company respectively. Combined together, they give your business an insightful and innovative Social Media Outreach.

Objective:

Spread awareness about the latest range of Flip Flops from The Bombay Store

Campaign plan:

Indianize it & attach it to an ongoing topic, i.e the current Mumbai elections

Outcome:

The results -78+ unique users who participated with over 150 mentions to The Bombay Store. 650+ tweets using #ChappalMaarohashtag #ChappalMaaro trended as the topmost hashtag in India & Mumbai within 25 minutes of its introduction

Trending –Delhi, Bombay & India! For 2 days!!