In a user engagement study conducted by LocoBuzz – an Indian social media monitoring company – across the Top 100 Global Brands on Facebook with around 1 million fans or more, Shaadi.com, the World’s Largest Matrimonial Service has emerged as the ‘Most Engaging Brand On Facebook‘
The data was collected for the time period 4th September 2012 to 10th September 2012. According to the report, a LocoBuzz Social Media Analytics tool was used to collate the number of likes, comments and shares that each post from each brand received over a period of these 7 days.
This data was further used to calculate the engagement score based on the following formula provided on AllFacebook.com.
Shaadi.com Monthly Statistics
- Likes: Over 1,310,696
- Comments: Over 120,730
- Current Fan base: 955,122
- People talking about on a weekly basis: 327,084 .
- Through Facebook, Shaadi.com directly connects with over 8,213,094 unique people each week.
With over 25% Facebook engagement rate & 7% LocoBuzz engagement ratio, Shaadi.com has successfully beaten global brands like MTV, Coca-Cola, Disney, Kingfisher, Tata Docomo, Cafe Coffee Day & other brands that have over a 1 Million strong fan-base.
Gourav Rakshit, Chief Operating Officer (COO), Shaadi.com said
As a market leader, it is vital for us to make our presence felt in the social media space. Social networking sites like Facebook are a great medium for brands to understand the pulse of an ever-changing global mindset. We have spent a better part of 15 years trying to get our customers engaged and it fits in well to be the most engaging brand on Facebook as well.
Shaadi.com consistently engages its audience through real issues people face in Life, Love, Relationship, Marriage etc. It consistently creates awareness on social issues like dowry, child marriage, women empowerment & save the girl child.
The ‘Angry Brides’ game that was launched on Shaadi.com’s Facebook page (January 2012) to generate awareness on the evils of dowry. The campaign was appreciated by over 600,000 people & leading media in over 35 countries.
Thus Shaadi.com is a brand that is effectively set a new benchmark in social media interaction.