Social Media Case Study: Myntra Style Mynt Contest

Brand Name:

Myntra

Objective:

To create awareness about Style Mynt, our fashion blog, and communicate that we have completed one year of existence on 1^st December’12.

Strategy:

To show Style Mynt’s connection to fashion in an engaging manner that would require the audience to visit the blog.

Execution:

We carried out the contest on Facebook as well as Twitter. We also communicated the contest on the blog itself. On Facebook, 5 questions based on Style Mynt posts were communicated through a single creative and users had to send an answer via email.

On Twitter, 5 questions were asked one after the other - every hour from 11 AM- using the #StyleMyntQuiz hashtag. 3 winners were chosen per platform (lucky dip from among those who answered right) and each got a Rs.500 voucher.

Criteria for measurement:

• Number of entries
• Reach (hashtracking)

Performance:

• The total number of entries from Twitter were over 350.
• The total number of entries received for Facebook were 30.
• Total number of tweets generated: 529 tweets generated, 230,367 impressions, reaching an audience of 36,227 followers

Results:

• Twitter winners got gift vouchers from Myntra
• Facebook winners got gift vouchers from Myntra