Social Media Case Study: Mother Dairy Ice Creams

Brand Name:

Mother Dairy Ice Creams

Agency Name:

AliveNow

Objectives:

• Being creative and interesting with new ideas to increase fan base and fan engagement.
• Target Social Media Platform: Facebook

Execution:

We came up with a simple but viral game application called ‘Ice Truck Grabber Challenge’ on Facebook to engage with the audience on Mother Dairy Ice Creams.

In this game application, a user has to catch as many Ice Creams as possible  in the Mother Dairy Ice Cream truck and score high to stay on top of the leader board. Based on the top scores, fans were rewarded in the form of goodies from Mother Dairy Ice Creams.

Facebook application and Facebook Ads were used to reach the right audience and achieve desired results.

Result:

• 12,000+ new likes within 3 weeks
• Over 1000 entries
• 9 winners got mother Diary Goodies