Imagine that you’re relaxing in a movie theatre watching an old classic western movie. On the screen, the hero gallops into the frame. You know he’s the hero immediately – by his branding. He’s riding a beautiful horse, the music is swelling, and he’s wearing a white hat.
Establishing a strong brand identity means you’ll come across consistently no matter the setting, including across wildly varying social media such as Facebook, Twitter, Instagram, LinkedIn, etc. They all require different marketing approaches, but your brand consistency across social channels helps make your company memorable and distinguishes you from your competitors.
Check out this E-Book on Social Media for Lead Generation. This E-Book is designed to help marketers generate leads via social media including essential best practices; an illustration of those best practices; and a detailed, step-by-step how-to.