It’s a good thing that restaurants these days have made social media marketing as a priority in reaching out to their customers. The process of ‘Social Listening’ helps determine customers’ wants & expectations, thereby helping hospitality businesses derive suitable feedback for future adaptations as per customer needs. Just by letting your customers know of the many services your restaurant offers is not enough. Understanding what the reasons are, for a customer to visit your particular restaurant more often than your competitors, will definitely fetch you more insights.
Undoubtedly, social media is a driving force in influencing people’s opinions. Numerous restaurants are using digital in order to communicate with its audience, while only a few are capable of successfully reaching out to their customers.
What is it that the rest of the restaurants are lacking out on?
What was earlier available only to the elite in town, is now being made more accessible. Fine Dining services, goes beyond just serving high quality food and a neat ambience. It promises to offer a richer experience to patrons on their visit to a fine dining restaurant. Right from escorting customers to a table, holding the chair for them to be seated, laying a napkin between meals, explaining menu items and a dedicated service from time to time. In short, the entire time spent by a customer at your fine dining restaurant should leave an etching experience in their minds.
Before forcing your social media communication on the face of customers, it is crucial to understand what exactly drives a customer to step into your restaurant.
A – Is it Great Ambience?
B – Is Price the deciding factor?
C – Is it a Hospitable Service
D – Or simply, is it Good Food?
Here’s an insightful report by Mindshift Interactive and Social Samosa on understanding a customer’s mindset while choosing & engaging with a restaurant. This report is useful to those in the Hospitality industry.
The report also throws light upon the social dining behavioral patterns of two age groups:-
Type A: 18 – 24 year olds
Type B: 25 – 35 year olds
Download the report from here