With Snapchat rapidly turning into the new bling, Indian brands have begun to explore the platform. Before you dive into the deeper end of the Snapchat marketing pool, take a look at these global campaigns for inspiration.
The food chain resorted to Snapchat to celebrate Valentine’s Day with saucy snaps. Users were allowed to personalise the punny images and share it wither loved ones. Food plus pun – good combination.
UNICEF launched #BringBackOurChildhood to connect with influencers on Snapchat to create awareness around the sufferings of girls abducted by Boko Haram.
Banking on the super bowl wave, Mountain Dew used Snapchat in the launch of its new flavour – Kickstart Morning Drink. The brand allowed users to create a real time story for Mountain Dew.
Snapchat veteran, GrubHub took pictorial marketing to a new level when it published chicken wing consumption trends during super bowl on Snapchat. Content marketing taken to a new level.
Gozoop leveraged Snapchat to narrate the story of Blue Santa, activation by Mumbai Indians. The initiative gave a geographic update of the Santa touring the city, using real time marketing ethics on Snapchat.
With Snapchat users increasing by the day, it’s just the right time for brands to hit the platform.