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Here’s how not to get lost in a sea of hashtags

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Here’s how not to get lost in a sea of hashtags
Taking their consumers on a product ideation journey, Intex created #MyDreamPhone creating brand ambassadors in the process. The brand invited users to come up with features that they would want their dream smartphone to have.

Executed across Facebook, Twitter and Google+, Intex aimed at taking the users closer to the brand by giving them the power of selecting features for their future phones.



The contest started on 1st July and the entries closed on 7th July. A team of techies then went through all the entries, figuring out the top 3. The criteria included entries that were practical and doable.

My dream phone is intex aqua 4G+bcuz. Its looking sexy nd lovely.I like most 5inch HD Display1.3GHz quad core MT6735...

Posted by Úñïqúê ßøý Ñëtåjî Mähâtø on Friday, July 10, 2015

 

Intex recorded more than 4000 entries were with over 894 mentions and 1327 shares. The brand further garnered a reach of 1592448 and total impressions were recorded at 1932885. On Facebook Intex managed to garner over 1327 shares.

#MyDreamPhone

Posted by Subhadip Aich on Monday, July 6, 2015

With hashtag contests becoming a banal, having a clear target and strategy in place is very important. It is the only way to not get lost in the seas of hashtags.

Social media campaign Twitter Indian Social Media Facebook Case study feature ideation Social Media Platforms Google Brand intex hashtag ‘Product likes strategy brand ambassadors consumer impressions smartphone Process practical views shares hashtag contest #MyDreamPhone future phones selecting features