Linkedin is making changes to enahnce user experience on the platform with changes in the ‘groups’ feature. There are more than 2 million groups active on Linkedin so far and is considered as one of the most successful and useful features of the business networking website.
Increasing numbers of users and groups have led to manipulation by marketing and monetising opportunists. It was about time LinkedIn came up with a redesign for the groups. Mentioning other users will now be possible along with picture for starting a conversation and the comments posted will go live immediately instead of waiting for approval.
The most important and dramatic change is the privatisation of groups and removal of subgroups. According to LinkedIn the content on the groups will not be found by the search engines.
Another drastic change in the features is the interface. The navigation system is now simplified with the objective of making it easier to find, join and start conversations on the platform. The app is now available on desktop and iOS, this will make it easier to engage and build conversations wherever the user wants to and whenever.
The upcoming changes will be released in the next couple of weeks.