The Small Big Idea wins digital mandate for Music Channel ETC

The win comes on the back of a multi-agency pitch. The Small Big Idea (TSBI) will be responsible for creating brand awareness across social platforms.

TSBI, has bagged the social media mandate for India’s premium Bollywood trade television channels ETC. The account was won following a multi-agency pitch. With this win, TSBI adds yet another entertainment client to its roster.

Harikrishnan Pillai & Manish Solanki, Founders, TSBI said, “The challenge that ETC presents us is to depict the same information available to everyone in the competitive space with a fresh, new interactive angle. Our strategy will be to keep ETC’s positioning, ‘Youth Music Cafe’ in the core of our communication and efforts. The idea is to make ETC synonymous to youthful music & entertainment and make it the go-to destination for movie and music loving youngsters.”

ETC with its audience spread across the Asia Pacific region, is renowned for its immaculate film reviews, fresh previews, faultless Box Office speculations and popular Music broadcasting! With hit talk-shows like B Biz Reviews hosted by the celebrated Bollywood film critic, Komal Nahta, ETC presents an impressive business perspective topped with high entertainment quotient and hence forms a perfect window for the audience to the glamorous world of Bollywood.