During festive seasons, when most think about their clothes, their house, and their happiness, they forget to include the less fortunate in their thoughts. This Diwali, Intex took charge and called out to their fans and followers to spread smiles through their social media platforms this Diwali.
Intertwining a social message, Intex Diwali aimed at promoting philanthropy activities. The idea revolved around spreading grins, a basic essence of the festival. Keeping in mind festive marketing, it seemed like an apt concept for the brand.
Intex is one of the brands that is tech-savvy and uses its social media platforms for promotion, interaction and increasing engagement with their audience. Their #IntexDiwali campaign had a heart touching element, of spreading joys and smiles.
The activity was majorly carried on social media giant, Facebook where fans were asked to add happiness and bring smiles to people who can’t afford it. The activities of the contest aimed at benefiting the underprivileged and less fortunate.
Users were further asked to share pictures of them bringing smiles and joy to the less fortunate out there and tag their friends to win prizes.
— Shivakoti Nikhil (@ShivakotiNikhil) November 9, 2015
The contest was a great way for the tech brand to build engagement with their audience. In return, the best entries got prizes. 10 winners got an Amazon voucher, 5 winners got Intex Smartphones and 1 mega winner got an Intex LED TV.
Making Diwali special for others, #IntexDiwali got around 575 shares and at least 48k likes on Facebook.
Not only did the campaign managed in spreading smiles and happiness but also aced in building engagement and impressions.