Gozoop, India’s largest independent digital media agency, recently won the digital media mandate for the entire group of companies under Parag Milk Foods.
India’s largest private dairy, Parag has a large brand portfolio which includes key market players like Gowardhan, Gowardhan Milk, Go Cheese and Pride of Cows.
Each of these iconic brands play a vital role in the consumer’s life. From the morning glass of “chai” to cheese sandwhich “dabbas”, every product from Parag portfolio has earned a place for itself in not just the Indian consumers’ lives but also their hearts. Capitalising on these sentiments and driving them towards positive conversions is the key.
With digital media growing from strength to strength, Gozoop has consistently set the bar with innovative campaigns that drive engagement across social networks.
This is the first time Parag Milk Foods is actively making its presence felt in the digital sphere and Gozoop is focused on creating and steering vital conversations around these well-loved brands. Gozoop’s digital mandate encompasses an array of digital solutions including Brand Monitoring, SEO, Web Development, Social Media and more.
On this collaboration, Akshali Shah, VP- Strategy, (Sales & Marketing) asserted, “GOZOOP was selected through a robust multi-level, multi-consultancy pitch. This is an important milestone in our communications journey. In line with our vision, we have laid down a significant foundation for growth across our businesses. Also, with the changing buying habits, we found that it’s the need of the hour to extend our brand’s presence on the digital platform. I also firmly believe digital medium have a critical role to play in shaping an appropriate stakeholder perception that is conducive for us to achieve our business objectives. Gozoop’s ability to service large conglomerates, research orientation and diverse capabilities , innovative thinking within the digital field was noteworthy and I look forward to some brilliant work together, going forward.”
Since acquiring this mandate, Gozoop has already executed key campaigns for the company. Gowardhan’s most recent multi-platform campaign with Salman Khan and Sonam Kapoor cross-promoting Prem Ratan Dhan Payo was executed by Gozoop on the digital front. While the firms digital campaign driving conversations around the recently lauched Go Cheese TVC is already making waves in the digital sphere.
Ahmed Naqvi, CEO & Co-founder, Gozoop says, “Leveraging the power of digital media to consolidate Parag portfolio across the digital sphere is an exciting challenge. Each of these brands have won the hearts of the Indian consumer and amplifying this success will be at the core of an effective campaign.”