Powerful International Women's Day campaigns to look out for

“Women are the largest untapped reservoir of talent in the world”, once claimed Hillary Clinton. She’s the untamed definition of sugar, spice and everything nice. The gender that is hopelessly sympathetic, affectionate yet possesses massive strength with flawless grace and an enormous grandeur and that happens to be celebrated on the global calendar on March 8.

On the International Women’s Day calendar, social media showers with wishes and some brands have much to contribute, with a message or a hashtag.

Set Wet

The eye-candy, drop-dead gorgeous and massively charming Bollywood heart-throb Ranveer Singh this Women’s Day takes a few kasams (swears). With a tinge of humor through this video, Mr. Gentleman Singh promises to not disappoint women.

Titan Raga

Breaking stereotypes in the most unconventional manner this Women’s Day, Titan raga puts a campaign #BreakTheBias rejoicing the success of women at a workplace. Based on the subconscious gender bias in the world of corporate, this film concludes on a surprising note, speaking out loud a message that ‘Change the way you look at a woman’s success. She is unstoppable now.’

Reebok India

It’s the season of fighting stereotypes and Reebok is running the race with its new campaign #BeMoreHuman. “How fit you are, decides how far you go” says Kangana Ranaut, who is a personification of strong Indian women. Through this campaign, Ranaut encourages women to break stereotypes, soar higher and be #FitToFight.

The film stays close to its sporty image and puts across a commendable message this International Women’s Day using #BeMoreHuman.

Women’s Horlicks

Carving out the inner and outer strength of women, Horlicks rolls out a film using #StrongToTheBone. As they say, strength is a choice; the brand heartens you to choose to be strong, think outside the box, lend a hand and take a leap of faith.

Ola Cabs

As the world thinks about women empowerment, Ola cabs has already moved ahead by doing so. The radio cabs brand launched a film introducing the country’s first ever Women’s Ultimate Frisbee Team going to London to play the World Cup.

The film personally introduces each player and highlights this unique sport. As they say ‘you share, we’ll fund’ Ola cabs initiates this interactive campaign and encourages you to share this post and tag three friends who might get an opportunity to win a funded trip to London, thus creating a chain reaction.

ICICI Bank

A campaign with a heart asks you to #GiftHERLivelihood. ICICI encourages us to discover big dreams of unprivileged women which somewhere got shattered by poverty.

Whisper

Featuring women achievers like Ashwini Ponnappa, Ace Badminton Player, Ayesha Aziz , Youngest Indian Female Pilot, and Anahita Dhondy, Youngest Female Chef - Whisper releases a film to mark the occasion of International Women’s Day.

The film recognizes how these women managed to overcome hurdles and even take over those 5 days of the month. Through the campaign, Whisper aims to put across a message urging every woman to put her will ahead of her body, pull herself up, battle the voices inside her head, get out of her comfort zone and be unstoppable even on those 5 days.

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Myntra

They are the trendsetters and not followers; keeping up with the season of destroying stereotypes Myntra releases a film to honour such fighters. This campaign urges you to even share the names of women who according to you fit this slot.

Aditya Birla Money MyUniverse through their campaign pays a tribute to women on their day who are breaking gender stereotypes and building individual identities for themselves using #IBuildMyUniverse. Going beyond the expectations of the society towards the female gender, these women have excelled despite hurdles and turmoils.

Holding a strong message through the poem, this film attempts to convey unexpressed thoughts of the women.

India Gate Rice

‘Let’s make new rules together’, they said. India Gate Rice put up a campaign on their social media handle entirely build by kids. The video clearly highlights the imbibed innocent stereotypes between a girl and a boy within the children. This campaign was built with the aim to ensure an equal future between both the generations.

Cox and King

The brand launches a campaign for the ladies on social media, urging them to participate in their #TravelLikeAGoddess contest. The brand asked a few questions using the hashtag and motivated the ladies with discount vouchers from FCUK

Practo

To celebrate women around the globe today, Practo initiated a campaign and enabled people to get their questions answered by experts through a live session. #WhatWomenWant was the hashtag used throughout the campaign to ask questions