Going by my Facebook newsfeed over the last 2 weeks I seem to have an extremely talented and popular friend list . What with the numerous Noble Peace prize winners ,multiple people who were or are in a relationship with Robert Downey Jr or Ryan Gosling & the many who are traveling to exotic destinations.
- Because it gives them access to your data.
- Because your data could help companies target you better via ads & that is potentially a multi-million dollar business
- And this is in the best case scenario – only if the data is used legally, never hacked into and the company does not get bought.
Data+Advertising is a billion dollar opportunity & thus they want you to play those quizzes because your data fuels their businesses.