LinkedIn's new app banks on future professionals to increase user base

LinkedIn, with its new mobile app is chasing college students, making their life simpler by enabling them to swipe through career suggestions. Today, the professional social media network will roll out a separate mobile application focusing solely on college students guiding them towards their first job.

The application is available for both iOS and Andriod users and throughout the country, aiming to reach out to graduate students. LinkedIn hopes to funnel students explore potential career options, spread out their professional network and filter through apt job opportunities.

The blueprint of the application absorbs massively from the dating apps like Tinder, well-known amid the young adults. Every time a student opens the app, it provides them with five job options for the day. At first, the app offers career suggestion on the basis of the college and qualification of the student. Followed by that, there will be career-related recommended articles and then there will be a company that regularly employs from their institute. The app also provides with a couple of job suggestions that their alumni have pursued. To finish, the app also puts forward an actual job catalog the student might be fascinated in.

The app also provides with a couple of job suggestions that their alumni have pursued. To finish, the app also puts forward an actual job catalog, the student might be fascinated in.

The LinkedIn app further offers an extra credit option towards the end for students allowing them to swipe through more of these suggestions about themselves such as interests, goals, and so on.

LinkedIn shares that it silently put the app out in the open a couple of months ago with a total of 1500 students across 300 colleges. Additionally, it tested pilot programs with San Jose State University and the University of Central Florida that integrated studies with tiny groups of students. The social media network also claims that they received n optimistic feedback from the students who were impressed with the apps approach towards helping them find a job.

The social media network also claims that they received an optimistic feedback from the students who were impressed with the apps' approach towards helping them find a job.

LinkedIn plans to associate with schools and their job boards so as to flourish appropriate job listings from them to the students on the app, beside the listings posted on LinkedIn.

The app also strives to highlight on the student’s major while advising for promising career choices. It prominently utilizes the student’s college and major as its significant data for suggesting jobs, unless the student provides with further details specifying their area of interest.

LinkedIn with its step ahead expands its role and aims to cater not only the professionals already present in the professional circle but also supports the youngsters striving vigorously to set their careers thus expanding its reach and improvising itself.

The app could pose serious threats to job search apps such as Super. It will also help LinkedIn increase its reach and give impetus to its user acquisition rate.