Langoor added yet another star to its collar. The agency has been assigned the digital mandate for Krispy Kreme (India, South and West Region) – the American global doughnut chain.
The account was presented to Langoor following a multi-agency pitch. The agency’s mandate would be to provide strategic digital recommendations in order to increase the sales and augment brand awareness.
The aim is to strengthen Krispy Kreme’s brand positioning in South and West India and accelerate brand consciousness among its target audience in the digital space. Commenting on the account win,
Madappa KA, Vice President, Citymax Hotels Pvt Ltd and Business Head, Krispy Kreme India said, “As we plan to increase our brand awareness, it was found necessary to have a agency that can handle the digital advertising needs of our business. After a detailed evaluation process, we decided to award Langoor Digital the creative mandate”.
Elaborating further he states, “The decision was based on the strong point of understanding our business needs, and articulation of a digital communication strategy on the way ahead. Langoor came in with deep consumer insights and a creative edge that is required to address the brand objectives through digital campaigns and more importantly presented a clear ROI based model”.
Commenting on the new win Venugopal Ganganna, Chief Executive Officer, Langoor Digital adds, “We are delighted to win the digital mandate for Krispy Kreme South and West India. The food and beverage space is a super exciting industry and gives numerous opportunities to provide the digital transformation solution.”