[Live Blog] Launch of #SSYearBook16

With the absence of a social media bible, as yet, the brands are still attempting to unfold the mysteries behind a victorious campaign. Social Samosa takes up this responsibility to nurture brands and dissect the answer to a groundbreaking or in this case an internet breaking campaign right from the expert.

We bring to you yet again a fruitful Twitter chat with Prashanth Challapalli, EVP & Digital Head, iContract to shed some light on ‘How to Create a Winning Social Media Campaign’ which goes way beyond a compelling content, niche target audience or building engagement.

Challapalli, will further launch the Year Book of Social Media campaigns with Social Samosa and Blogmint.

Get geared up Twitteratis, the chat goes Live on Friday, August 05, 2016 and will unfold on Social Samosa’s official Twitter handle between 3 PM and 4 PM.

3:00 PM- The Chat Commences

Ladies and Gentlemen please welcome the #SocialMedia Guru @GaulinChief (EVP & Digital Head @ iContract) let the session begin! #SSYearbook16

— Social Samosa (@Social_Samosa) August 5, 2016

Thank you! Guru thoda zyaada ho gaya. Let's play! #SSYearbook16 https://t.co/kryHh7egEt

— PrashanthChallapalli (@GaulinChief) August 5, 2016

Proud to be part of the #SSYearBook16 https://t.co/P9jCnj0NQZ

— Prabhakar Mundkur (@WiseCowboy) August 5, 2016

3:10 PM- Here comes the first question

First up, this might be a little tricky & subjective. Lets see what the master @GaulinChief has to say! #SamosaChat pic.twitter.com/sc2SHnEjYZ

— Social Samosa (@Social_Samosa) August 5, 2016

3:17 PM- Take aways

@Social_Samosa @GaulinChief If ppl start making memes out of the tagline / catch phrase used in your campaign :P | #SamosaChat #SSYearBook16

— Anikait Chavan (@anikaitc) August 5, 2016

@GaulinChief I agree. if the story is great, why not. But what's happening is completely opposite. Everything seems planted #SamosaChat

— Mubashir (@justlikecrap) August 5, 2016

We all try not to make it look planted. We all try to make it look natural. Win Some. Lose Some. Awe Some. ;-) https://t.co/4W7j0EI2Ov

— PrashanthChallapalli (@GaulinChief) August 5, 2016

3:22 PM- Next question

Next in line the million dollar question, hear the answers from the horse's mouth @GaulinChief! #SamosaChat pic.twitter.com/PoFxcrch1V

— Social Samosa (@Social_Samosa) August 5, 2016

3:24 PM- Key takeaways

1/2 Consumer Understanding: Are you talking to the right audience? What and how much do you know #SamosaChat https://t.co/IyktRu2R2V

— PrashanthChallapalli (@GaulinChief) August 5, 2016

@Social_Samosa @GaulinChief flawless communication in my opinion.. internally with the team, with influencer's, with client and audience :)

— Arvin Subramanian (@AaaarWin) August 5, 2016

Yes plus flawless execution. There are no great ideas without great executions. #SamosaChat https://t.co/atvY54yBUE

— PrashanthChallapalli (@GaulinChief) August 5, 2016

4/2 Don’t be stuck to your computer. Real people live in the real world. Don’t ignore the real world. https://t.co/IyktRu2R2V

— PrashanthChallapalli (@GaulinChief) August 5, 2016

1.Content that the consumers relate to

2.Quality Visuals

3.#Swag swad anusaar #SamosaChat https://t.co/z2Az6IB1vf

— Anikait Chavan (@anikaitc) August 5, 2016

Small example. Men watching women is Bird Watching. The opposite? We created #BoyBrowsing for @thetrulymadly @TheDigitalLad

— PrashanthChallapalli (@GaulinChief) August 5, 2016

One more. Sex starts in the mind. Make them think of sex to have sex. @DurexIndia #D20 Campaign Insight made cricket sexy @TheDigitalLad

— PrashanthChallapalli (@GaulinChief) August 5, 2016

3:34 PM- Change in the term virality in today's social scenario

Metric of viral has changed. #Kolaveri was 100 Mn. Difficult to achieve in today's world. So define viral @Social_Samosa @iUtkarshSharma

— PrashanthChallapalli (@GaulinChief) August 5, 2016

3:37 PM- Next Question

Posts, Tweets, Snaps, Videos from individuals & brands! Sir @GaulinChief how does one break through this clutter? pic.twitter.com/qDxEjAwbqk

— Social Samosa (@Social_Samosa) August 5, 2016

3:40 PM- Consistency is the key

4/3 Consistency: In tonality, personality, vocabulary, themes of conversation. We like people who are consistent. https://t.co/H265Eb1CYK

— PrashanthChallapalli (@GaulinChief) August 5, 2016

3:44 PM- Some more takeaways

@GaulinChief @Social_Samosa #SamosaChat My definition would be someone who has a good engagement rate with their followers. Am I right?

— Roshni (@Roshni_Donny) August 5, 2016

@Social_Samosa The question is.. are we ready to let go "number of followers" as the ultimate metric to validate an influencer? #SamosaChat

— Anikait Chavan (@anikaitc) August 5, 2016

@Social_Samosa content may be the king,but engagement is still the queen!!#digitalmarketing

— Bhavin panchal (@panchaal24) August 5, 2016

A digital influencer one who has loyal followers and puts original POV versus cut, copy, paste. #SamosaChat https://t.co/I2YPXSE0Tl

— Khushboo Maheshwari (@khushboo_m) August 5, 2016

3:54 PM- So who is an influencer?

If you have to tell people you are, you probably aren't. https://t.co/jVnDqR7sZ1

— Robert Wood (@bertowud) August 5, 2016

@GaulinChief But do all who call themselves as influencer, make a mark of-of being one? @varunkr842 #samosachat

— Snapchat:Rutaagayire (@rutaagayire) August 5, 2016

@GaulinChief @rutaagayire @Social_Samosa and posting a 10rs/tweet doesn't make someone an influencer ;) #samosachat

— Varun Kumar (@varunkr842) August 5, 2016

All who wander are not lost. All who spam are not influencers ;-) @rutaagayire @varunkr842 @Social_Samosa #SamosaChat

— PrashanthChallapalli (@GaulinChief) August 5, 2016

Great marketing. Whether advocates, lawyers or influencers. Make it great! @aDecentRai @Social_Samosa

— PrashanthChallapalli (@GaulinChief) August 5, 2016

4:21- And the final question

Time for the final anecdote, do you know what's the future of #SocialMedia beholds for you? @GaulinChief #SamosaChat pic.twitter.com/Jk4KeJuEP0

— Social Samosa (@Social_Samosa) August 5, 2016

4:23- Key trends to watch out for

@Social_Samosa hv product/brand value, credeibility, best customer service & thn some tools to convert huge buzz into business #SamosaChat

— Amit (@amitsharma720) August 5, 2016

@viragshah4 @Social_Samosa @DaljeetkKaur @rutaagayire @GaulinChief @amitsharma720 Everybody influences someone. How are u Virag! #samosachat

— Varun Kumar (@varunkr842) August 5, 2016

@Social_Samosa 2/2 understand wht ur audience expects frm u & wht they r nt gettin frm other businesses,give them the missing 1 #SamosaChat

— Daljeet Kaur (@DaljeetkKaur) August 5, 2016

@DaljeetkKaur @varunkr842 @Social_Samosa @rutaagayire @GaulinChief @amitsharma720 my perception is #ConnectCustomers by Content #Samosachat

— virag shah (@viragshah4) August 5, 2016

4:33 PM- Blurring lines between digital platforms

Where does most of your audience spend time? Stay there. Build there. Nurture there. Win there. @MalharBarai@Social_Samosa#SamosaChat

— PrashanthChallapalli (@GaulinChief) August 5, 2016

To conclude, the Live Twitter Chat ignited conversations and enlightened formulas to convert buzz into business. Now stay tuned for the launch of Social Media Year Book 2016 with #SSYearbook16