As we get nearer to 2017, we decided to take a look back at how brands took their social media presence to the next level with utmost ingenuity and won our hearts with mere 140 words and posts.
Snapdeal depicted an act of extreme vigilance and responsibility and used Twitter to their benefit after the abduction of one of their employees in Delhi. They used their official Twitter handle to inform about Dipti Sarna thus, automatically garnering attention on priority.
— Snapdeal (@snapdeal) February 11, 2016
On November 8, 2016 when the country was in frenzy after the eradication of notes of the largest denomination, PayTM took this glorious opportunity and made their presence felt with the most remarkable tweet.
We have got two words for you: Paytm Karo.
— Paytm (@Paytm) November 8, 2016
Remember back in mid-November when the world was awestruck with the gorgeous supermoon? NASA took up this opportunity to introduce the Supermoon in the most cinematic manner via Twitter.
— NASA (@NASA) November 13, 2016
This pizza chain became absolutely considerate of our feelings towards pizza – synonymous to love, when they shared a tweet, extremely relatable to most of us.
Thank you autocorrect
— DiGiorno Pizza (@DiGiornoPizza) May 17, 2016
A Skyscanner employee, Jen won the internet with a hilarious response on Facebook to a customer query.
Eureka Forbes and Kent RO
Customer’s woe on Twitter became a competitor’s opportunity. A brand war between Eureka Forbes and Kent RO was witnessed on the platform.
When Ola had a witty reply to a scary name for a driver…
Pornhub and Zomato
So this happened – a porn website and food website were involved in the most playful conversation and that’s one the best brand banter we’ve seen in 2016.
The utterly butterly delicious brand is known for its witty, topical content like no other and yet again this year after the URI attack and the reciprocal surgical attack the brand posted a tweet with commendable wordplay.
— Amul.coop (@Amul_Coop) September 30, 2016
Witty or gritty, these brands with their sharp presence of mind captured the attention of their audiences on social media, thus, creating a stronger brand connect this year.
If you know of brands that managed to win you over with their social media presence, write to us on firstname.lastname@example.org.
The article is a part of our #SocialThrowback series that takes a look at the highs and lows of 2016.