[Case Study] BankBazaar takes a personalized route with #ItsBeenAGoodYear

Brand

Bankbazaar

BankBazaar.com took to social media to express gratitude towards their fans with a special initiative.

Objective

Bankbazaar.com ended the year on a high note by sharing personalized ‘Thank You’ messages with their most loyal followers on Facebook and Instagram with #ItsBeenAGoodYear. The core objective of the campaign was  to increase engagement with meaningful conversations.

Execution

Beginning on 8th December, BankBazaar rolled out the campaign interacting with their followers on Facebook and Instagram, by collaborating with musicians and sharing personalized musical messages for them.

With individual messages for their most social media fans, BankBazaar surprised them with an unusual delight that was highly appreciated by many social media users. The brand created 11 songs overall.

This December we wanted to give a special shoutout to some of our biggest fans! Over the next few days you can look forward to personalised songs appreciating the love you’ve shown us. @mr_walimbe We. Think. You. Are. An. Absolute. Legend. Thank. You. For. The. Love. Don’t forget to repost ?#ItsBeenAGoodYear @joshselvaraj @sheridanbrass1 @hannahelizabethmathews @vincentvineeth

A video posted by BankBazaar (@bankbazaar) on Dec 7, 2016 at 2:57am PST

Results

#ItsBeenAGoodYear generated more than 1 million impressions across Facebook and Instagram with the help of 11 unique videos created to thank 15 most loyal social media fans.

The videos received around 100k views, and 1.5k shares from Facebook fans.

The campaign netted an overall engagement score of 1.06, thereby successfully connecting with their fans and making them feel special on social media with #ItsBeenAGoodYear