India's darling conventional game 'Antakshari' was taken to the next level by Flipkart's Instagram campaign.

Teaming up with Dentsu WebChutney, fashion influencers launched the 'Never Ending Trending' to engage their viewers in real-time through velfie. Getting 15 influencers on their bandwagon, Flipkart innovated within Instagram to boost its fashion-first image through influencer marketing on the photo-sharing app.

It's been trending non stop, and it’s fun and fashionable! You guys know what I'm talking about - it's @Flipkart #NeverEndingTrending! It's your last chance to win some prizes from Flipkart, so just tell me outfit matches this 'Statement Necklace' and you can win gift vouchers! :) It all ends today, so what you waiting for? #TheArchAttire #TheArchAttirexFlipkart #FashionBlogger #FlipkartContest

A post shared by The Arch Attire (@thearchattire) on Feb 17, 2017 at 3:45am PST

Thanks @rannvijaysingha for nominating me to take part in Flipkart’s #NeverEndingTrending – first-ever #TrendAntakshari. Never been a part of something like this before! I’m so excited and I want you guys to help me out with what looks best with my saree! (I am indecisive as always ?) Further instructions here: Go to @flipkart and find me something that goes with this saree. Keep in mind that you have to complete my outfit, so screenshot everything that goes with it and share it with me. Put it up on your handle and don't forget to tag @flipkart and @caughtinacuff✌? Two winners will get their hands on exciting Flipkart vouchers. #TrendAntakshari #Flipkart #CaughtInACuff

A post shared by Riya Jain (@caughtinacuff) on Feb 13, 2017 at 2:43am PST

@shauryasanadhya sets a tall order with her choice of stylish Stilettos for #NeverEndingTrending! While we wait for the last day's action to start tomorrow, remember to follow @flipkart and participate in the contest!

A post shared by Flipkart (@flipkart) on Feb 16, 2017 at 4:30am PST

@flipkart 's fashion game is absolutely amazing, it’s just day 2 and it’s only getting trendier! The #NeverEndingTrending is open to you too, guys! Just tell me what to wear with this 'Peplum' top and win exciting gift vouchers! On to you @bighairloudmouth ?

A post shared by Juhi Godambe (@juhigodambe) on Feb 14, 2017 at 3:21am PST

Here i am getting into the @flipkart #NeverEndingTrending fashion madness. Have you guys played this Trend Antakshari yet? It's super fun! :) Just tell me what do I need to pair with this vibrant 'Indigo shirt'. There's gift vouchers to be won from @flipkart!

A post shared by Rizwan (@rizwanbachav) on Feb 15, 2017 at 1:07am PST

Share your views on the campaign with us at @Social_Samosa. If you want us to review this campaign, let us know in the comments below.