The features will bar chronic offenders from creating new accounts and hide potentially abusive content before it can reach the users.
Only last week, Twitter’s former CEO, Dick Costolo, apologized for letting Twitter become a platform of abusers and trolls. The micro-blogging platform now seems to be taking the evil with the seriousness it requires and introduced new features to fight it.
The global live communication platform announced three changes today – stopping the creation of new abusive accounts, bringing forward safer search results, and collapsing potentially abusive or low-quality Tweets.
Last week, it introduced an improvement to reporting abusive Tweets that gives people experiencing targeted harassment more ways to report it. Twitter began building on this initiative in November, and is continuing to work on ways to give people more control over what they see on the platform.
Stopping the creation of new abusive accounts:
Twitter is taking steps to identify people who have been permanently suspended and stop them from creating new accounts. This focuses more effectively on some of the most prevalent and damaging forms of behavior, particularly accounts that are created only to abuse and harass others.
Introducing safer search results:
Twitter is also working on ‘safe search’ which removes Tweets that contain potentially sensitive content and Tweets from blocked and muted accounts from search results. While this type of content will be discoverable if you want to find it, it won’t clutter search results any longer.
Collapsing potentially abusive or low-quality Tweets:
Team Twitter has also been working on identifying and collapsing potentially abusive and low-quality replies so the most relevant conversations are brought forward. These Tweet replies will still be accessible to those who seek them out. This can be expected to roll out in the coming weeks.
In the days and weeks ahead, Twitter announced that the company will continue to roll out product changes – some changes will be visible and some less so. With every change, the site is looking forward to learn, iterate, and continue to move at this speed until it has made a significant impact that people can feel.