While the #WomensDay chatter was just beginning to fade away, a few brands were seen leveraging Holi, with as many colours as a video would permit.
Breezer India launched #BreezerVividHoli, a contest inaugurated by a video featuring leading comedians – Abish Mathew, Tanmay Bhat, Kaneez Surka, Varun Thakur and Mallika Dua. A colorful affair, the video in slow motion, portrayed the internet celebrities playing Holi.
With the video, the brand launched a contest, asking users to take a screenshot of the video and tag the friends who reminded them of that image.
The video was heavily advertised on social media and received 3.5k reactions, 781 shares, and 80 comments.
If you wish to see a detailed breakdown of the campaign in our review section, write to us on firstname.lastname@example.org.