Old habits die hard, and for Instagram, success can now be attributed as a habit. The company has registered another significant milestone with Instagram Advertisers touching the the one million mark.
A number that has ballooned from 500k advertisers in September last year, Instagram Advertisers community has doubled up in the last six months. Not only that, more than 8 million businesses are using Instagram business profiles, with a particularly high adoption rate from advertisers in the United States, Brazil, Indonesia, Russia and the United Kingdom.
Revolutionizing and completely transforming itself into a sophisticated advertising platform, from its identity of being an app for sharing pictures with friends, Instagram has come a long way, especially in the past one year.
Astonishing figures reinforce Instagram’s stature among social media platforms, with more than 80% of Instagram users connected to a business today.
At the same time last year, the number of advertisers on Instagram was even lower, at 200,000 which really helps put things in perspective, and that how far Instagram has come in a year.
120 million Instagram users have interacted with businesses by either visiting a website, receiving directions, or called, emailed, or Direct Messaged to learn about a business.
New introductions and features such as Stories, Boomerang, Hyperlapse have helped regular Instagram users and businesses create compelling content has helped all concerned parties that form the Instagram Community.
Priding themselves on how simple it is to create and place an advert, Instagram beams on their blog that it takes only four taps to create an advert from a business profile.
Infant and toddler clothing and accessories manufacturer, SpearmintLOVE have been leveraging Instagram as a business tool. CEO and Founder, Shari Lott says, “ Instagram gave us a chance to grow the business. From the beginning it was a community of fellow mums to help get the word out, then it was buyers tagging us in photos of products they think we’d like for the shop, to increasing sales through adverts that reach people who were interested but had yet to buy.”
Another successful small business to have leveraged Instagram for their advertising needs is Appointed, a paper goods company, that utilized the Instagram multi-image posting (Album) feature to zero in on the best performing pictures to use in advertisements.
A paper goods company, Appointed, Founder and Creative Designer, Suann Song vouches for Instagram, “Of all the tools we use, Instagram’s been instrumental in everything we do,” says Song, “and Instagram will play an important part in how we double our revenue this year.”
Additionally, Instagram is also working towards a feature that would allow users to book a service with a business directly from its profile which could be rolled out later this year.
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