With their first foray in the digital space, they are embarking on this new mission with Social Kinnect, taking 2017 as a year for digital.

The mandate includes creative 360 degree campaign involving all their digital assets - their social handles, website, emailers, videos as well as media planning that will be handled by Media Kinnect, Social Kinnect’s specialised media planning and buying unit. Safari is taking their big leap into digital with this association and is launching their brand online.

Safari, what the Swahili call “journey”, and every journey brings with it new experiences. A potpourri of sights, sounds and colours that captivate your senses and make their way to your album of memories. It is these memories that have inspired our Safari bags. Vibrant colours and the finest fabrics make travelling an absolute joy. The exquisite designs and easy-to-use functionality make every Safari bag an ideal travel companion. So, let’s start a new journey. A new memory. Life is a Safari!

Safari is in the business of manufacturing and trading luggage, Backpacks and travel accessories. There are two broad categories of luggage from the brand Safari i.e. hard luggage and soft luggage. Hard luggage comprises of Polycarbonate (PC) uprights and it is manufactured by Safari at its plant located at Halol, Gujarat. Soft luggage comprise of uprights, rolling duffels and backpacks which are made from a variety of premium fabrics for different price points.

Social Kinnect is one of India’s fastest growing Digital Marketing Agency, which prides itself for providing ‘result-driven digital marketing services’ to the country’s top brands such as Zee TV, Indiabulls Home Loans, L’Oreal Professional, Fashion at Big Bazaar, LODHA, Zee Studio, Abbott India, Star Gold, Asian Paints, PNB MetLife and Borosil. Their range of digital services include Social Media Marketing, Digital Media Planning / Buying, Video Production, Search Engine Optimisation, Websites and Application Development among others.

Rohan Mehta, CEO - Social Kinnect commented on the win saying, “We are very excited to be working with Safari Bags especially with them being one of the leaders in the luggage space. It’s a great brand to work with since they want to reach out to the today’s youth and expand their presence among the younger generation. Digital media is the obvious direction to move in to achieve this objective. Since this is their first foray in this space, we have a lot of work cut out for us, along with a lot of learning for both the brand and the agency. We wish to make it a successful year for the brand.

Sudhir Jatia, Chairman & Managing Director - Safari, commenting on the association “ The brand is in a very exciting phase right now. This will be the first time we will be taking our marketing efforts online and reach out to our desired target audience. The thought process and the innovative and fresh ideas that Social Kinnect brings to the table are well aligned with our brand and we are looking forwards to doing some great work with them.”