Introducing the new Hindi music channel of MTV titled MTV Beats; the brand ran eccentric social media campaign #BloodMeinHaiBeat. Through bold and bright creatives, going with some Hindi copies, MTV introduced this channel with a theme in mind, along with a film that depicts a fictional, eccentric scenario of a women conceiving a baby with television. Through quirky content this film talks about how these genes have songs, DNA has dance and blood has Bollywood in it.
Taking us through the daily activities of the show, #BloodMeinHaiBeat introduced how Saturday would have karaoke nights, love romantic songs on Wednesday, then a selfie Tuesday, Filmy Friday and Public demand Thursday. Segregating the concrete plan of the channel and laying it across for their digital audience, MTV sticking close to its youth-orientation, promotes their television channel on digital
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