Isobar India will handle the brand’s creative, social and media duties to strengthen its presence across 32 international markets. The account will be managed out of Isobar’s Bangalore office.
The countries covered under the mandate for Titan’s International Business Division include USA, Dubai, Bahrain, Kuwait, Malaysia, South Africa, Singapore, Thailand, Qatar, Vietnam & Bangladesh, to name a few.
Speaking on the appointment, Vijesh Rajan, Business Head, TCL – International Business, said, “In today’s fast evolving, challenging times, consumer businesses like ours see an opportunity to enhance the impact of our marketing monies through the unlimited potential of digital. We are happy to partner with Isobar in this regard, since their global footprint in this specialist domain is a good fit with our growth aspirations in international markets.”
Shamsuddin Jasani, Managing Director of Isobar India, added: “We are honoured to have been entrusted by Titan Company Limited, a renowned Indian brand, to help them expand their global presence. It is a tremendous responsibility and we are looking forward to working closely with our Isobar offices around the world to deliver transformational business results through the creative use of digital for Titan.”
Isobar was named Campaign Asia’s 2015 & 2016 Digital Agency of the Year for India. The agency has also been recognized globally by Gartner as a Leader for the third year in a row in the Digital Marketing Agency Magic Quadrant, and by Forrester as a Leader for Digital Experiences.