Pharmaceutical and Healthcare companies have shown an increased preference towards LinkedIn, which has come out on top followed by Facebook and Twitter for digital engagement as per data revealed by the India Digital Health Report 2017.
The India Digital Health Report 2017 of more than 160 companies from the following verticals, pharmaceuticals, medical devices & equipment, diagnostics and hospitals on 12 key digital and social parameters – websites, apps, Facebook, Twitter, LinkedIn, YouTube, Google+, Blogger, Pinterest, Flickr, Instagram and Tumblr.
LinkedIn enjoys the maximum presence with 91% players having their LinkedIn page, but suffers from low engagement with only 11% companies active on LinkedIn.
After LinkedIn, Facebook is the 2nd most preferred platform with 90% presence rate. Pharma has the maximum number of players amongst the 4 categories on Facebook with a presence rate of 86%. However merely 19% accounts from the companies surveyed, actively engage with their audience.
Among pharmaceutical companies, Pfizer is the leader when it comes to digital and social media activity, and the Kokilaben Dhirubhai Ambani Hospital leads the way among Hospitals. Refer to this exclusive Infographic compiled by D Yellow Elephant, a digital agency with a focus towards pharmaceuticals, medical technology, healthcare, and wellness.