Financial service company, Motilal Oswal and WATConsult, together launched a digital campaign titled #TheOnlyTIP featuring stand-up comedian Mallika Dua and the Man from Motilal Oswal (MFMO) Manav Kaul.
In the video, Mallika Dua plays multiple characters who have fallen victim to unsolicited advice. The benefits of TIP (Target Investment Plan), a goal based investing platform are also highlighted in the video.
Speaking about the campaign, Rajiv Dingra, Founder and CEO, WATConsult said, “Humour has emerged as an effective medium in recent years. Keeping this in mind, the team conceptualised this campaign with a humorous twist to break the pattern of serious marketing done by most financial brands. With a renowned personality like Mallika Dua as a part of the campaign, we are sure that the message will reach out to many.”
Speaking on the same, Ramnik Chhabra, Marketing Director, Motilal Oswal said, “Our Target Investment Plan, i.e. TIP, is a unique product that helps people fulfil their investing goals by creating the ideal mix of investing amount, investing horizon and fund to be invested in. The film helps present this in an engaging way.”