Influencer marketing is one of the simplest concepts out there, yet seldom understood. Most brands fail at understanding the right Influencers, but those are not the brands we shall discuss for our 5 best Influencer Marketing case studies from India.
Ola’s Prime Time, Amazon’s #CrazyForReadig and HolidayIQ’s #ChaloMPwithHolidayIQ are some of the campaigns that made the best of their resources and nailed their Influencer Marketing strategy. Go through how these brands earned their success and learn from these Influencer Marketing Case Studies.
Devise your own Influencer Marketing strategy by referring to these campaigns.
1. Ola Prime Time
Promoting Ola’s new and improved Prime cab service that offered superior amenities such as free WiFi, best rated drivers and premium vehicles in Bangalore.
Ola teamed up with celebrities to give their passengers one of the most memorable ride of their lives as Milind Soman, Narain Karthikeyan and Abish Mathew arrived in cabs booked by Ola Prime passengers.
Sparking interest among their audience and social media users, Ola banked on the popularity of these influencers and successfully reached millions of people.
Thrilled passengers, and Ola’s social media promotion around the activity led to a heightened number of Ola Prime bookings and helped the company drive conversation around their new service. The number of bookings too shot through the roof for Ola Prime.
2. Craftsvilla’s #LatestSeLatest
Craftsvilla, one of India’s leading ecommerce websites for handicrafts and traditional handmade Indian jewellery, artpieces and more, rolled out #LatestSeLatest, intended to raise brand awareness.
Craftsvilla collaborated with relevant social media influencers such as Debashree Banerjee, Gia Kashyap and Anshita Juneja on Twitter, Instagram and various different blogs.
The campaign ran through the months of July and August 2016, and helped Craftsvilla reach out to their target audience by tapping into the popularity of these influencers.
Craftsvilla managed to reach out to millions of their target audience by selecting the right influencers to work with from the world of beauty and fashion.
3. Amazon’s #CrazyForReading
With an aim towards boosting the sales of Amazon’s flagship, Kindle and adoption of e-reading, Amazon launched the #CrazyForReading camapign
Amazon brought a number of bestselling authors such as Ashwin Sanghi and Amish Tripathi, both of whom spoke about how the Amazon Kindle is a dream come true for bibliophiles, with a world of words at their fingertips.
Being popular authors with a massive social media following, their word was golden for their fans and when they spoke fondly of Amazon’s Kindle, it worked wonders for the brand. The campaign also involved Amazon India reach out to users urging them to share their stories associated with reading and books.
4. Axis Bank’s #AxisThoughtFactory
Axis Bank launched a one of a kind initiative, the Axis Thought Factory in Bangalore, a digital lab that was founded with an aim towards innovating technology solutions for the financial sector. Axis collaborated with numerous tech bloggers to promote their new initiative.
The Axis Thought Factory was launched through an offline activity wherein popular tech bloggers joined the ceremony, and then wrote it about it on their respective blogs.
#AxisThoughtFactory was trending on Twitter across the country on August 27th 2016 due to the immense social media conversation around it.
5. Holiday IQ #ChaloMPwithHolidayIQ
One of India’s biggest travel review portals, HolidayIQ partnered with Madhya Pradesh Tourism to encourage and boost travel to the center-most state of India.
As a part of their Influencer Marketing Campaign, HoliadyIQ and Madhya Pradesh Tourism granted an all expense paid trip to 10 travel influencers from India as a part of their campaign, #ChaloMPwithHolidayIQ.
Through this trip, HolidayIQ and Madhya Pradesh Tourism generated some spectacular images and chatter around their campaign which was sparked off by the bloggers, who helped promote tourism in the state among their followers.