Hinduja Group announced the appointment of ADK-Fortune as their creative agency for Ashok Leyland.
ADK-Fortune will lead the development of all brand campaigns for Ashok Leyland in India. The account will be handled out of the agency’s Gurgaon office.
Commenting on the association, Rajesh Mani, Head-Marketing and Corporate Communication said, “We’re delighted to have appointed ADK Fortune as our creative agency. I’m sure this partnership will be fruitful for the brand with the intent of increasing brand awareness, higher top of mind recall and overall market share. I would like to wish all the luck to the ADK Team.”
Commenting on the win, Subroto Pradhan, Managing Partner, ADK-Fortune said, “It’s a privilege to partner an iconic brand such as Ashok Leyland. It has played a pivotal role in India’s progress and has been an integral part of the country’s infra growth. With new age transport solutions and emphasis on eco-friendly technology, it is poised for greater heights in times to come.”