A look at fbb's Instagram feat with influencer marketing

Brand

fbb

Agency

Social Kinnect

Capitalizing on their identity as India’s Fashion Hub, Fashion at Big Bazzaar, rolled out the FBB Festive Look, their new Instagram marketing campaign this festive season.

Objective

FBB intended to break through the individual style statements and differences by portraying themselves as the centre of fashionable apparel during the festive season, leveraging their role as India’s Fashion Hub on Instagram.

Execution

The brand built their campaing around the insight that clothes are closely associated with celebrations and the brand offers a variety of festive looks for every unique personality, uniting everyone under one roof at FBB!

Go all blue with subtle ethnic prints from fbb’s Lavanya Collection. Perfect for an evening out with friends, @the.f.drug is #fbbfestiveready are you? Top : Rs. 699 Bottom : Rs. 799 #fbb #fbbonline #picoftheday #ootd #potd #diwalifashion #desifashion #traditional #ethnic #fusion #trendy #womenscollection #festivevibes #outfitoftheday #stylish #trending #fashionable #indianwear #elegant #classiccombination #indianattire #desi #newcollection #indian #repost #fashionblogger #blogger #fashion

A post shared by fbb (@fbbonline) on Oct 23, 2017 at 8:27am PDT

While one region celebrated Durga Pujo, whereas others celebrated Navratri and Dussehra, and no matter all our distinctive properties, we all love to flaunt our festive looks.

These insights helped FBB devise, FBB Festive Look, an Influencer marketing campaign on Instagram with the help of 29 of the top lifestyle and fashion bloggers of the country.

Aakriti Rana Gill, AayushiBangur, Shaurya Sandhya, Riya Jain and Meghna Kaur were some of the Influencers on board for FBB’s festive campaign.

Under the hashtag, FBB Festive Look, these influencers generated conversation on Instagram with their respective festive looks and style statements.

Results

Due to the Influencer activity, FBB Festive Look created a lot of chatter on Instagram and managed to reach more than 700,000 people, and more than 300,000 people engaging with the Influencers’ posts.

The campaign managed to bring out how fashionable and affordable apparels at fbb' are by getting popular fashion influencers bring out very combinations and styles.